SEO, Search engine optimization Glossary


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SEO Glossary

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Accessibility:- Accessibility refers to ensuring that access to information is available to the widest possible audience.

Ad sense:- Google AdSense is the program and marketing tool from google. AdSense delivers relevant text and image ads that are precisely targeted to your site and your site content.

AdWords:- offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads.

Alt tags:- The alt tags describes an image that appears when the mouse is rolled over the image on a Web page. Alt tags describes what the graphic is for or about and should contain good relevant keywords.

Anchor text:- Anchor text is part of link and usually found it underlined, also an important ranking factor for search engines. Search engines pays highly importance to the text that is hyperlinked and has the keywords contained in anchor text.

Algorithm:- A rule, programming how search engine crawls the content and displays the results or listings to users.